In this issue:
- Boost Your Search Presence with Featured Snippets
- Product Design Tips from Google
- You Only Need to Impress 2 People
- Lightning Fast Idea Validation
- Addressing Common Complaints Against Open Source Companies
🚀 Let's blastoff!
📈 Boost Your Search Presence with Featured Snippets
- Featured snippets are a great way to get to the top of Google search results. They appear right after Google ads.
- Use tools like Semrush, KWFinder, and Ahrefs to research keywords. Look for keywords with low difficulty and high relevance to your ideal customers.
- Create your content around the searcher's needs. Put the full question and answer in your content.
- Build authority on your site by being consistent with content on all pages.
- Keep your goals in mind when building a path to conversion within your content.
Our takeaways from "Google’s Featured Snippets - How To Get Your Content To Appear". Read this article.
🛠️ Product Design Tips from Google
- Don't increment your goals with small numbers, 10x them.
- Fall in love with the problem, not your proposed solution.
- Talk to real potential customers early on.
- Get fresh points of view with highly diverse teams.
- Start with the hard parts first.
- Don't be afraid to learn by failure.
- Think long-term.
Our takeaways from "Rules for Product Design From Google X". Read this article.
😲 You Only Need to Impress 2 People
⚡ Lightning Fast Idea Validation
- Forget your product idea for a little bit. Finding a market is far more important than your idea, and is the hardest part of validating an idea.
- Define a target market. Ideally something you personally identify with.
- Find a real problem within that target market and imagine a solution for it. Search forums, Twitter, help communities, Discord, product reviews, etc.
- Define what a successful validation means to you. Number of paying users? Email subscribers? This can be very different for each person and product.
- Create a landing page with a payment form. Carrd, Stripe, and Typeform are great tools to use for this.
- Find customers on Reddit, Indie Hackers, Twitter, or run Google ads.
- Pay attention to feedback and pivot when you need to.
Our takeaways from "From idea to validation in 24 hours". Read this article.
👨💻 Addressing Common Complaints Against Open Source Companies
- Don't worry about bad code. If your product is solving a real problem, no one will care. If open sourced, someone else might even fix it for you.
- Don't worry about security. With enough people looking at your code, security issues will be found and dealt with often.
- It is very difficult to track down intellectual property theft in open source. The best way to beat theft is by simply being the best in your market.
- It takes more than code to build a successful company. So don't worry about the competition. Just worry about solving your customer's problem.
Our takeaways from "Should I Open Source my Company?". Read this article.
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