Boost Your Search Presence with Featured Snippets

Hello SaaStronauts!

In this issue:

• Boost Your Search Presence with Featured Snippets
• Product Design Tips from Google
• You Only Need to Impress 2 People
• Lightning Fast Idea Validation
• Addressing Common Complaints Against Open Source Companies

🚀 Let's blastoff!

📈 Boost Your Search Presence with Featured Snippets

• Featured snippets are a great way to get to the top of Google search results. They appear right after Google ads.
• Use tools like Semrush, KWFinder, and Ahrefs to research keywords. Look for keywords with low difficulty and high relevance to your ideal customers.
• Create your content around the searcher's needs. Put the full question and answer in your content.
• Build authority on your site by being consistent with content on all pages.
• Keep your goals in mind when building a path to conversion within your content.

Our takeaways from "Google’s Featured Snippets - How To Get Your Content To Appear". Read this article.

🛠️ Product Design Tips from Google

• Don't increment your goals with small numbers, 10x them.
• Fall in love with the problem, not your proposed solution.
• Talk to real potential customers early on.
• Get fresh points of view with highly diverse teams.
• Start with the hard parts first.
• Don't be afraid to learn by failure.
• Think long-term.

Our takeaways from "Rules for Product Design From Google X". Read this article.

😲 You Only Need to Impress 2 People

https://twitter.com/arvidkahl/status/1533259333374451712

⚡ Lightning Fast Idea Validation

• Forget your product idea for a little bit. Finding a market is far more important than your idea, and is the hardest part of validating an idea.
• Define a target market. Ideally something you personally identify with.
• Find a real problem within that target market and imagine a solution for it. Search forums, Twitter, help communities, Discord, product reviews, etc.
• Define what a successful validation means to you. Number of paying users? Email subscribers? This can be very different for each person and product.
• Create a landing page with a payment form. Carrd, Stripe, and Typeform are great tools to use for this.
• Find customers on Reddit, Indie Hackers, Twitter, or run Google ads.
• Pay attention to feedback and pivot when you need to.

Our takeaways from "From idea to validation in 24 hours". Read this article.

👨‍💻 Addressing Common Complaints Against Open Source Companies

• Don't worry about bad code. If your product is solving a real problem, no one will care. If open sourced, someone else might even fix it for you.
• Don't worry about security. With enough people looking at your code, security issues will be found and dealt with often.
• It is very difficult to track down intellectual property theft in open source. The best way to beat theft is by simply being the best in your market.
• It takes more than code to build a successful company. So don't worry about the competition. Just worry about solving your customer's problem.

Our takeaways from "Should I Open Source my Company?". Read this article.

‍