Create a SaaS Cockroach Plan to Survive Anything

Hello SaaStronauts!

In this issue:

• Create a SaaS "Cockroach Plan" to Survive Anything
• Outsource to Rapidly Grow Your Business
• Simplifying Complex Topics for Better Content Generation
• When to Have High Expectations and When to Tolerate
• Crafting Titles That Get Clicks
• How to Find the Right Technical Cofounder

🚀 Let's blastoff!

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🪳 Create a SaaS "Cockroach Plan" to Survive Anything

• Cockroaches have the ability to survive anything.
• In the same vein, a "cockroach plan" is a business plan for when things get really bad that will help you survive anything thrown your way.
• Imagine the absolute worst case scenario that would destroy your business, and then craft a plan to survive it.
• Even if the worst case scenario doesn't happen, this can help align motives and show you what is really important in your SaaS.
• A cockroach plan might even include finding a side job to cover expenses while partnering with someone who can continue the SaaS work.
• Charles Darwin said: "It’s not the strongest, nor the most intelligent that survive; it’s those that are quickest to adapt."

Our takeaways from "Founders, what’s your cockroach plan?". Read this article.

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🪄 Outsource to Rapidly Grow Your Business

• Many people are worried about the costs of outsourcing, but it can actually help grow your business faster than if you don't. Some reasons for this...
• You instantly get access to the industry's top talent.
• Outsourcing allows you to focus on your core offering and growing your business, leaving the generic work to be handled automatically.
• You can compliant with the latest laws without needing to hire an expert.
• Great things to outsource: Website development, IT work, graphic design, marketing, and any other generic yet important work.
• Snap is an amazing and affordable "IT in a can" solution that can help your company maintain focus on growth while they handle the rest.

Snap is our sponsored summary for this week.

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🍳 Simplifying Complex Topics for Better Content Generation

• Define your audience's technical knowledge and terminology they use and leverage it in your copy.
• The best way to write about complex topics is to learn about it yourself first.
• Learn the technical lingo of the complex topic, but try to simplify it into something your audience would understand better instead.
• Leverage and cite experts within the industry you are creating content about.
• Tell real life stories to explain concepts to help it stick in your reader's minds better.
• Liberally use metaphors to break down large topics.

Our takeaways from "How To Turn Complex Topics Into Content Your Audience Will Understand". Read this article.

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🛡️ When to Have High Expectations and When to Tolerate

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🖱️ Crafting Titles That Get Clicks

• Identify the content piece's purpose to your SaaS, and make sure your headline is targeted to attract readers to that purpose.
• Consider your target audience, and why they might consume that content. Make sure the title is attracting that specific persona.
• Keep your title accurate to what the content is about. Do not be deceptive with your wording.
• Be very concise and use active verbs.
• Use words your target audience is familiar with in conjuncture with words they won't be expecting to grab attention.
• Ask for feedback from coworkers or people you know who are of the same persona as your target audience.

Our takeaways from "How To Create a Powerful Headline in 7 Simple Steps". Read this article.

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👨‍💻 How to Find the Right Technical Cofounder

• Early on in your startup, you will want a technical cofounder who is committed to your business idea.
• Search social networks like Linkedin. Also try GitHub, which is essentially a social network for coders.
• Check hackathons, meetups, and conferences.
• Make sure to check their past work and make sure it lines up with what you're looking for in your project.
• Your co-founder should have great communication skills and be able to speak about technical things without confusing you.
• If you have a budget to hire contractors and you know how to communicate with them, you might not need a technical co-founder at all.
• Alternatively, if your idea is simple enough you might be able to build it yourself with no-code tools like Webflow and Bubble.io.

Our takeaways from "How to Find a Technical Co-Founder in 2022". Read this article.

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