In this issue:
- Create a SaaS "Cockroach Plan" to Survive Anything
- Outsource to Rapidly Grow Your Business
- Simplifying Complex Topics for Better Content Generation
- When to Have High Expectations and When to Tolerate
- Crafting Titles That Get Clicks
- How to Find the Right Technical Cofounder
🚀 Let's blastoff!
🪳 Create a SaaS "Cockroach Plan" to Survive Anything
- Cockroaches have the ability to survive anything.
- In the same vein, a "cockroach plan" is a business plan for when things get really bad that will help you survive anything thrown your way.
- Imagine the absolute worst case scenario that would destroy your business, and then craft a plan to survive it.
- Even if the worst case scenario doesn't happen, this can help align motives and show you what is really important in your SaaS.
- A cockroach plan might even include finding a side job to cover expenses while partnering with someone who can continue the SaaS work.
- Charles Darwin said: "It’s not the strongest, nor the most intelligent that survive; it’s those that are quickest to adapt."
Our takeaways from "Founders, what’s your cockroach plan?". Read this article.
🪄 Outsource to Rapidly Grow Your Business
- Many people are worried about the costs of outsourcing, but it can actually help grow your business faster than if you don't. Some reasons for this...
- You instantly get access to the industry's top talent.
- Outsourcing allows you to focus on your core offering and growing your business, leaving the generic work to be handled automatically.
- You can compliant with the latest laws without needing to hire an expert.
- Great things to outsource: Website development, IT work, graphic design, marketing, and any other generic yet important work.
- Snap is an amazing and affordable "IT in a can" solution that can help your company maintain focus on growth while they handle the rest.
Snap is our sponsored summary for this week.
🍳 Simplifying Complex Topics for Better Content Generation
- Define your audience's technical knowledge and terminology they use and leverage it in your copy.
- The best way to write about complex topics is to learn about it yourself first.
- Learn the technical lingo of the complex topic, but try to simplify it into something your audience would understand better instead.
- Leverage and cite experts within the industry you are creating content about.
- Tell real life stories to explain concepts to help it stick in your reader's minds better.
- Liberally use metaphors to break down large topics.
Our takeaways from "How To Turn Complex Topics Into Content Your Audience Will Understand". Read this article.
🛡️ When to Have High Expectations and When to Tolerate
🖱️ Crafting Titles That Get Clicks
- Identify the content piece's purpose to your SaaS, and make sure your headline is targeted to attract readers to that purpose.
- Consider your target audience, and why they might consume that content. Make sure the title is attracting that specific persona.
- Keep your title accurate to what the content is about. Do not be deceptive with your wording.
- Be very concise and use active verbs.
- Use words your target audience is familiar with in conjuncture with words they won't be expecting to grab attention.
- Ask for feedback from coworkers or people you know who are of the same persona as your target audience.
Our takeaways from "How To Create a Powerful Headline in 7 Simple Steps". Read this article.
👨💻 How to Find the Right Technical Cofounder
- Early on in your startup, you will want a technical cofounder who is committed to your business idea.
- Search social networks like Linkedin. Also try GitHub, which is essentially a social network for coders.
- Check hackathons, meetups, and conferences.
- Make sure to check their past work and make sure it lines up with what you're looking for in your project.
- Your co-founder should have great communication skills and be able to speak about technical things without confusing you.
- If you have a budget to hire contractors and you know how to communicate with them, you might not need a technical co-founder at all.
- Alternatively, if your idea is simple enough you might be able to build it yourself with no-code tools like Webflow and Bubble.io.
Our takeaways from "How to Find a Technical Co-Founder in 2022". Read this article.
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