Must-Know SaaS Trends for 2022

Hello SaaStronauts!

In this issue:

• Must-Know SaaS Trends for 2022
• The Most Common SaaS Content Mistakes
• Startups and Warfare
• Don't Underestimate Outsourcing
• Prioritizing Product Features
• Biggest SaaS Movers of 2022

🚀 Let's blastoff!

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📈 Title

• Artificial intelligence allows for personalization and automation of many SaaS features.
• Machine learning can help you process lots of data and help with pattern recognition.
• Integrations with other platforms can help fill in gaps that your SaaS shouldn't be focused on so you can focus on your core offering.
• Micro-SaaS products focus on one single problem and are often launched as plugins to larger platforms.
• Mobile products are often highly personalized. This includes AR and VR experiences.
• Low-code apps allow SaaS founders to move at a much quicker pace during development.
• Vertical SaaS products target a smaller audience, and go much deeper on the features than narrow SaaS products.

Our takeaways from "7 SaaS Trends to Watch in 2022". Read this article.

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😬 The Most Common SaaS Content Mistakes

• Mistake #1: Not doing research on what your audience actually wants. 49% of markers have a hard time determine the right content for their target audience.
• Mistake #2: Not having content goals. Make sure your content and your goals for your content are aligned. Check frequently, and adjust whenever misalignment happens.
• Mistake #3: Writing before research. You shouldn't start writing until you are sure about your audience and goals. Make sure your content is unique.
• Mistake #4: Ignoring Experts. Borrow credibility by citing experts in your field. People don't need just unique content, but useful and accurate content that they can trust.

Our takeaways from "Do You Make These 4 Common Mistakes With Subject Matter Experts?". Read this article.

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⚔️ Startups and Warfare

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🪄 Don't Underestimate Outsourcing

• Many people are worried about the costs of outsourcing, but it can actually help grow your business faster than if you don't. Some reasons for this...
• You instantly get access to the industry's top talent.
• Outsourcing allows you to focus on your core offering and growing your business, leaving the generic work to be handled automatically.
• You can compliant with the latest laws without needing to hire an expert.
• Great things to outsource: Website development, IT work, graphic design, marketing, and any other generic yet important work.
• Snap is an amazing and affordable "IT in a can" solution that can help your company maintain focus on growth while they handle the rest.

Snap is our sponsored summary for this week.

Our takeaways from "Original". Read this article.

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💡 Prioritizing Product Features

• It's easy to get overwhelmed by feature requests, especially when one feature can quickly turn into dozens.
• Make sure to ask a lot of questions if the requests are coming from someone else.
• Ask questions about the importance and how it prioritizes against the other features.
• Get real feedback from real customers about what they actually want and need.

Our takeaways from "How to Prioritize your SaaS Product Features". Read this article.

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✈️ Biggest SaaS Movers of 2022

• ProtonVPN: A VPN service founded in Switzerland in 2016.
• Linktree: Allows users to create links for services that don't allow direct linking.
• Printify: A product printing platform for artists.
• Hotjar: Analytics and heatmaps for websites.
• Tripactions: Corporate travel management.
• Groove: Sales productivity tools for Salesforce.
• Pigment: Business forecasting and analytics.

Our takeaways from "40 Skyrocketing SaaS Startups (2022)". Read this article.

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