In this issue:
- Measuring and Fixing Content Gaps on Your Site
- How to Get More People to View Your Existing Content
- How to Build Your Sales Process Before You Hire a Team
- Get Marketing Ideas from Product Hunt
- How One Founder Got 25k Newsletter Subscribers
🚀 Let's blastoff!
📏 Measuring and Fixing Content Gaps on Your Site
- A high bounce rate in your analytics is a good indicator you have content gaps.
- Content gaps are things your target users are attempting to find that aren't on your site.
- Look at what keywords your competitors are ranking for, and create content targeting those keywords.
- Send out surveys to see what users would like to see from your site.
- Look at the user flow on your competitor's websites. Is there anything in the user flow that is missing from. your site?
- Look at your highest ranking keywords from Google Search Console. Make sure that the pages people are landing on from those keywords is actually related to the keywords.
Our takeaways from "5 Ways to Find Content Gaps and Fix Them". Read this article.
👀 How to Get More People to View Your Existing Content
- Get your content to rank well on Google. Know what your audience is searching for, create niche content just for them, then get people to link to it.
- Make sure your content is easily sharable. Make sure you've got og tags on all your pages. Make custom og images specially for social networks.
- Share all new content with your audience on your blog or social networks.
- Reach out to the other blogs and websites you've linked to and let them know. This can help build valuable relationships that can grow into something bigger later, like a partnership or cross-promotion agreement.
- Link to other pages your site from your new content if there's any other pages on your site that are relevant.
- Have your coworkers share your new content on social media.
- Share your content with communities your audience frequents.
- Rework your content for other formats, like a video.
- Reach out to some newsletters in your niche to try and get featured.
- Republish your content on other platforms like Medium and LinkedIn.
- Easily write guest posts for other blogs by cutting your content up into smaller sections and posting each section to a different blog.
- Reach out to other people online who talk about things you've covered a lot in your blog entries.
- Run ads promoting your content.
Our takeaways from "13 Content Promotion Tactics to Get More Eyeballs on Your Content". Read this article.
📋 How to Build Your Sales Process Before You Hire a Team
💡 Get Marketing Ideas from Product Hunt
- Product Hunt searches can be great for coming up with content marketing ideas.
- Do a few searches on Product Hunt related to your product or things your target audience would search for.
- A lot of the top results might be information-based, like directories or free resources. Look for results with high upvotes, meaning lots of people are interested in those websites.
- Can you recreate or improve any of these ideas on your product's website?
- Try and tailor some of the content ideas you see on Product Hunt to suit your product's niche.
Our takeaways from "How To Use Product Hunt For Content Marketing". Read this article.
🗞️ How One Founder Got 25k Newsletter Subscribers
- Spend a good amount of time on quality, especially initially.
- Be consistent.
- Consider your audience, and deliver content specific to them.
- Maintain subscribers by sending a "Here's what you missed..." followup email to people who didn't open the original one.
- Run ads promoting specific content from your newsletter, rather than the newsletter itself.
- Also post your newsletter to a blog, or blog network like Medium. The ongoing SEO will drive traffic to your newsletter as well.
Our takeaways from "5 Tactics I’ve Used To Get 25,000 Newsletter Subscribers". Read this article.
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