Building Products in an Already Established Market

Hello SaaStronauts!

In this issue:

• Best Advice for Getting Started with SaaS in 2022
• Tips for Creating Thousands of Pages With Programmatic SEO
• Don't Waste 95% of Your Traffic
• 8 Things to Do Before Starting Your SaaS
• Why You Might Want to Build a Product in an Already Established Market

🚀 Let's blastoff!

🏁 Best Advice for Getting Started with SaaS in 2022

• Find a real problem that a niche audience has first.
• Write a 1 page pitch document of what the problem is, how you're going to solve it, who your target audience is, how you will reach your audience, and who your competition is.
• Validate your idea by talking to your creating an explainer video, wireframe mock up, or even a functional prototype. Talk to your actual audience about what you built.
• Explore different pricing models during validation. Try different dollar amounts and recurring billing intervals.
• When you build, start small and keep core development in-house if you can.
• Do lots of different types of marketing to see what the best fit is for your product.
• Create goals and metrics that keep you motivated and growing.
• Be patient and stay in the game. Starting a SaaS business can take time.

Our takeaways from "How to Start a Successful SaaS Company in 2022". Read this article.

🤖 Tips for Creating Thousands of Pages With Programmatic SEO

• Programmatic SEO is the trick to creating large-scale content quickly.
• Pair content terms (examples: "hotels, gyms, restaurants") with modifiers (examples: "cheap, healthy, fancy").
• Use templates to automatically generate pages for each kind of term with each type of modifier.
• Planning is key. Plan how you will structure your pages, what URLs will be, and title patterns.
• Make sure to add modifiers and unique descriptive text to avoid content duplication. Google will penalize you for duplicate content found on multiple pages of your site, or on other sites.
• Create internal links inside of your content to help Google crawl relevant pages.
• Don't exceed 50,000 pages in your sitemap. Let Google crawl the rest naturally.
• Continue to monitor your site's analytics and tweak your content based on what you discover.

Our takeaways from "How to scale your organic traffic through programmatic SEO". Read this article.

♻️ Don't Waste 95% of Your Traffic

📋 8 Things to Do Before Starting Your SaaS

• Study as much as you can while still building your product. Subscribe to podcasts, newsletters, blogs, and anything else that drip feeds you education on the parts of SaaS businesses you don't understand.
• Start small and stair-step your way into bigger ideas.
• Find one or two mentors that are more knowledgeable than you.
• Don't count on luck. Put the work in to increase the likelihood of luck occurring.
• Join a community that can help give you feedback and advice.
• If it fits with your product, go B2B if you can. Businesses spend more and have lower churn.

Our takeaways from "Eight Things You Must Know When Starting Your First SaaS". Read this Ebook.

🛠️ Why You Might Want to Build a Product in an Already Established Market

• Sometimes you might be tempted to ditch your SaaS ideas when you find similar products already on the market.
• However, there is a difference between a "saturated market" and an "established market".
• Just because a market is already established with well-known players doesn't necessarily mean that it's saturated yet.
• Sometimes a lack of products on the market can be a sign that there's no need for the product at all.
• There's a few benefits when entering an established market. You already know there's an audience that needs what you can offer. There's existing research to help you make good decisions when building and marketing.
• Pay attention to the size of the market and if it's actively growing. If the market is growing, it might be perfectly safe to add another product to it. As long as there's more needs, there's room for another product.

Our takeaways from "Build a product in an already established market". Watch this video.

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